A Nigerian Snacks and Beverage Company
As a prominent Nigerian snacks and beverage company, they proudly offer a diverse portfolio of over 10 brands that touch 80% of the population daily. With a robust distribution network spanning 27,000+ outlets nationwide and backed by a dedicated sales team of 150+, they are committed to delivering quality products efficiently and effectively. Their focus on operational excellence and strategic partnerships ensures that they remain a leader in the competitive market, continuously meeting the needs of their customers and driving growth. Achieving a turnover exceeding ₦1 billion, they are poised for sustained success and expansion in the dynamic Nigerian market.
Key Challenges:
- Get visibility of salesmen productivity
- Gain insights into salesmen movement
- Create a central and comprehensive vehicle data repository
- Acquire real-time view of sales made at outlets
- Generate insights into the use of sales vehicles
Resolution:
- Helps the sales reps to properly schedule their time to achieve the targets by tracking time spent/store
- Identifies the store that have purchase and the value of purchase
- Allows one to keep tabs on the volume and value of sales done
- Helps to keep track of the sales rep’s journey plan and number of stores visited
- Reconciles the quantity of products available in a sales rep’s van vs quantity sold
- Gauge the performance of each SKU in quantity as well as value
- Tracks the number of stores covered by a sales rep and the coverage productivity
- Shows the distribution of new products and the number of stores/customers purchasing the new product
Key Benefits:
- Significant increase in the coverage
- Implementation of secondary sales observed within a month
- Raising the revenue more than two-folds within a year
Territory Coverage