A Nigerian Snacks and Beverage Company

Key Challenges:

• Get visibility of salesmen productivity
• Gain insights into salesmen movement
• Create a central and comprehensive vehicle data repository
• Acquire real-time view of sales made at outlets
• Generate insights into the use of sales vehicles

Resolution:

• Helps the sales reps to properly schedule their time to achieve the targets by tracking time spent/store
• Identifies the store that have purchase and the value of purchase
• Allows one to keep tabs on the volume and value of sales done
• Helps to keep track of the sales rep’s journey plan and number of stores visited
• Reconciles the quantity of products available in a sales rep’s van vs quantity sold
• Gauge the performance of each SKU in quantity as well as value
• Tracks the number of stores covered by a sales rep and the coverage productivity
• Shows the distribution of new products and the number of stores/customers purchasing the new product

Key Benefits:

•  Significant increase in the coverage
•  Implementation of secondary sales observed within a month
•  Raising the revenue more than two-folds within a year