Pharma Company
A mid-sized pharma company with commercial, medical, market access and finance teams that each own critical performance numbers. As the portfolio grew, so did the number of KPIs and the number of people who needed answers from them quickly.
Key Challenges
Leadership had no holistic view of portfolio performance. KPIs sat separately with finance, market access, medical and commercial, which led to these issues:
- No single view of portfolio performance across functions.
- Leaders could not pin-point where performance was falling flat.
- The reason behind a gap stayed hidden, so corrective action came late.
- A week-long effort to generate each cross-functional report.
Resolution
Tanaashi connected every function’s data to DigiIQ, our decision intelligence platform, and the team chose it for these reasons:
- One platform for all data: every function’s KPIs queried together in one place, with one definition per KPI.
- DigiDash for a live leadership view: one consolidated KPI dashboard that flags what changed.
- Root cause analysis built in: DigiIQ insights trace a gap to the factors behind it, not just show that it exists.
Key Benefits
- One live KPI view across finance, market access, medical and commercial (sales, access and reach in a single screen).
- Root cause by territory: the biggest gap was traced to two vacant territories, T04 and T09.
- 80% reduction in time-to-insights: a week-long report generation effort now takes 1 day.
- +$200k in monthly gross revenue impacted: timely territory backfills enabled a strong HCP response